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Hailing from the Bay Area, Monica first got her start in entertainment publicity while attending UCLA. Upon returning to the Bay Area she dove headfirst into the award-winning restaurant and hospitality industry collaborating with some of the best bars, hotels, and restaurants in Northern California. After two years of sinking her teeth (literally) into the local Bay Area culinary scene, she transitioned her passions to working with clients in the fashion, travel, CPG, and lifestyle space including big names like Shinola, Filson, California Olive Ranch, Blue Bottle Coffee, A.P.C. and more. Following these incredible projects, Monica turned her attention to in-house communications and helped build, strategize and implement a cohesive internal and external communications program for Chosen Foods, the pioneers of avocado oil and avocado-inspired products available at every major retailer in the country. Monica prides herself on being a true client collaborator and advisor. She works hard to engrain herself deep into her client’s brands and uses that knowledge to power impactful campaigns and initiatives.