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Lara Bernhardt is an accomplished marketing professional with extensive experience in the pet specialty and consumer marketing sectors. Currently serving in Commercial Development for Ethos Pet Brands, Lara contributed to the brand renovation of Natural Balance and played a pivotal role in the merger with Canidae. Previously, Lara held significant positions at H&C Animal Health as Director of Consumer Marketing, at iLendingDIRECT as Director of Marketing, and at Havertys Furniture as Manager of Direct Marketing. Additional experience includes strategic roles at Busch Gardens Williamsburg & Water Country USA, Kingsmill Resort & Spa, and HCD Advertising & Public Relations. Lara is currently pursuing an MBA in Marketing from UNC Kenan-Flagler Business School, following a Bachelor of Science in Business Administration with a marketing concentration from the University of Mary Washington.