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Cynthia Lohr is a co-owner and Chief Brand Officer at J. Lohr Vineyards & Wines since 2002, overseeing various aspects of the business including production, winemaking, HR, marketing, sales, finance, and administration. Notable achievements include leading direct-to-consumer sales and marketing strategies that resulted in consistent 10% year-over-year sales growth, transforming DTC operations, and collaborating with local wineries to enhance regional engagement. Prior roles include Vice President & Account Director at Alexander Ogilvy Public Relations Worldwide, Director of Corporate Communications at Alexa Internet, and roles at Niehaus Ryan Wong, PRx Strategic Marketing Communications, and St. Mary’s College School of Extended Education. Cynthia holds a Master of Public Administration from Cornell University and a B.A. in French with a minor in Psychology from the University of California, Davis.