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Gemma Solana began their career in 1989 as the CEO of Artimaña, a creative branding agency with offices in Barcelona and Madrid. Gemma developed a unique methodology that established their as an expert in comprehensive programs based on strategic design of brands and products. Her projects ranged from creating the name and packaging to developing multiple platforms to communicate with clients and end users with a digital and omnicanal vision. In 2020, they co-founded IZI RECORD as the CPO. IZI offers a new UGC experience during any event such as sports, music, and professional.

Gemma Solana's education history includes a degree in Directora de Marketing from EAE Business School from 1997 to 1998, where they studied Marketing, Ventas, and Investigación mercado. Gemma also holds a degree in Diseñadora Gráfica from Escola Massana from 1985 to 1991, where they studied Diseño, pintura, música, and multimedia. Gemma has also attended IES Gili i Gaya and soft obert, but did not obtain any certifications from either institution.