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Barth Rougier is a seasoned professional in the hospitality and entertainment industries, currently serving as Co-Owner of Ixchel London, a modern Mexican restaurant and tequila bar, and as Managing Partner at B London, an award-winning bar and nightclub. Barth also holds the position of Founder and CEO of DNA Agency, a global creative and marketing agency that represents luxury brands, artists, and influencers. Previous roles include Founder and Marketing Director at Raffles Chelsea, Head of Marketing at Mahiki Kensington, and Event/Music Manager at GLP Hospitality. Barth's career began as a Marketing Executive at Inception Group, contributing to various well-known venues, and includes experience as an Event Manager at OX Events. Recognition includes accolades from Forbes and the London Lifestyle Awards. Barth is an alumnus of Stowe School.