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James brings extensive experience in marketing and analytics to his role leading a rapidly growing team of Data Engineers and Data Scientists. This team provides pre-sales support and end-to-end delivery of complex data analytics projects including: customer segmentation, profiling, propensity modeling, data mining, general BI analytics, and multichannel campaign analytics and reporting. Before joining IWCO Direct, James held positions as Vice President of Analytics at Tribal Knowledge Marketing, and a Senior Manager at Accenture Interactive. James has a BA degree in Business Administration from Augustana College and a MBA, Concentration in Marketing, from Creighton University.