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Edith LIU is an experienced professional with a background in digital marketing, public relations, and communication. With a strong track record in leading strategic planning and implementing marketing initiatives, Edith has worked with prestigious companies such as IWC Schaffhausen, Ruder Finn, and FleishmanHillard. Edith has managed various high-profile clients in the fashion, jewelry & watch, and wine & spirit industries, showcasing their expertise in PR strategies, celebrity management, and e-commerce. With a solid educational background in business administration and digital marketing, Edith continues to excel in their role as a Digital & Ecommerce Director.