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Celestine Tan ³ÂÐË¡ is an accomplished marketing professional with extensive experience in luxury brand marketing and digital campaigns, currently serving as the Department Manager for Global Marketing Campaigns at IWC Schaffhausen since February 2020. Celestine has a proven record of driving growth in the North East Asia region through innovative initiatives and successful partnerships, highlighted by the successful launches of the "Chinese New Year" and "Chinese Valentine's Day" editions. Previously, Celestine held key roles at Givaudan as Fine Fragrance Marketing Manager for APAC, and at MediaCom as Senior Manager for APAC Content Marketing, where brand management and market strategy were central to success. Education includes degrees from Upper Iowa University and various executive programs at IMD and altMBA.