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Andreia Allen serves as the Trade Marketing & VM Manager for Latin America & Caribbean at IWC Schaffhausen since November 2023. Prior to this role, Andreia held various positions at Essence Corp from May 2010 to September 2023, including Senior Advertising and Promotions Manager as well as In Store Visuals Manager, overseeing promotions and advertising for multiple brands in the Americas and Caribbean, and also served as Brand Manager and Customer Service Representative for Elizabeth Arden. Andreia's earlier experience includes working as a Junior Accountant at Dufry America from January 2007 to February 2010 and as an Office Manager at Cordero & Associates, P.A. from January 2006 to January 2007. In terms of education, Andreia recently completed a degree in Comprehensive Project Management at Florida International University in November 2023 and holds a BA in Nutrition from Universidade Santa Úrsula, earned between 1986 and 1990.