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Wendy Liao has a wealth of experience in the marketing and advertising industry. From 1997 to 2000, they served as Advertising Manager at Santa Anita Park, where they managed outside agencies, tracked and analyzed campaign effectiveness, and identified and tested new direct marketing and promotional concepts. From 2000 to 2002, they were Assistant Manager at Delta Products Corporation, where they worked with the Director of Sales to manage and implement marketing programs for Delta optical storage media products. Since 2002, they have been with IW Group Inc., where they have held the roles of Group Account Director, Account Director, Account Supervisor, and Senior Account Executive. In this role, they have served as the lead in implementing successful campaigns for Farmers Insurance and Pacific Gas and Electric Company, worked on First 5 California’s Asian-language advertising campaign, and contributed to the growth of key corporate accounts such as Walmart Stores, GlaxoSmithKline’s diabetes medication-Avandia, and US Army.

Wendy Liao obtained their MBA in Marketing from Loyola Marymount University, College of Business Administration between 1994 and 1996. Prior to that, they obtained their BS in Business Economics from the University of California, Los Angeles between 1990 and 1992.