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Eva Pigliacelli serves as the Head of CRM at IVECO since January 2015, leading CRM processes and customer database management across EMEA markets. Previously, Pigliacelli held various roles within Iveco France, including DOP Sales Methods & Marketing Manager and French Marketing & Communication Manager, where responsibilities focused on CRM implementation, market analysis, and communication strategies. Early experience includes positions as Global Market Analysis Manager and Senior International PMO at IVECO and consultancy in international fiscal law. Eva Pigliacelli holds multiple degrees, including an Advanced Certificate in Life Coaching and a Master in Digital Marketing and Communication, alongside extensive expertise in marketing, sales strategy, and customer relationship management.