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Marco Rodríguez serves as the Head of eCommerce and Marketing at IUSA since November 2017, leading digital transformation efforts and the development of various eCommerce platforms across multiple marketplaces. Previously, Marco held positions such as Head of eCommerce and Digital Platforms at Hipertexto and Manager of eCommerce, Marketing, and Platform Development at Alfaomega Grupo Editor, where impactful strategies for online sales and marketing were implemented in multiple countries. With a strong foundation in digital marketing from institutions like Universidad Anáhuac and Tecnológico de Monterrey, Marco's career also includes experience as Senior Webmaster at Grupo Modelo and Digital Coordinator at ORTSA Comunicaciones.