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Roy Villasana is a Senior UX Designer at ITX Corp. since November 2022, with extensive prior experience in user experience and design roles across various companies. As Ux Lead Designer for Transbank at Ki Teknology, Roy focused on integrating user perspectives into the payment product flow. Previous positions include FrontEnd UX Developer for BUPA at Birchman Chile, Art & Audiovisual Director at Dartfish, and Senior Digital Designer at Del Carpio, where Roy coordinated marketing efforts and developed brand identities. Roy has also held senior art direction roles in advertising and design, overseeing teams and managing projects in various formats. Education includes a Data-Driven Design diploma from Universidad del Desarrollo and a visual communication technical degree from Instituto de Diseño Darias.