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Christina Halladay is an accomplished User Experience Director at ITX Corp. since October 2013, where responsibilities include leading design and creative efforts on an agile team throughout the development of digital products, conducting heuristic evaluations, mapping user flows, and collaborating with stakeholders to achieve project goals. As a freelance Visual and Interaction Designer since May 2012, Christina has delivered design solutions for various clients, emphasizing strategic and user-centered approaches. Prior experience also includes serving as a Graduate Assistant at Rochester Institute of Technology. Christina holds a Master of Fine Arts in Visual Communications Design from Rochester Institute of Technology and a Bachelor of Arts in Psychology from SUNY Geneseo. Ongoing education includes studies at Universidad LCI Veritas.