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Rebecca Ameson is a seasoned analytics professional currently serving as the Lead Analyst for Content Insights at ITV since February 2019. In this role, Rebecca leads the development of self-serve analytics and dashboard solutions, contributes to the implementation of a new data strategy, and manages a team of analysts while fostering collaboration among cross-functional teams. Prior to ITV, Rebecca held positions as a SAP Analytics Consultant at Capgemini and a BI and Analytics Consultant at Bluefin Solutions, with a strong focus on SAP technologies. Rebecca's earlier experiences include roles in research and customer service, bolstered by an MMath in Statistics from the University of St Andrews.