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James Alexander has extensive experience in software development and engineering, holding various leadership roles at ITV since 2012, including Lead Engineer and Lead Developer for ITV Player. Prior to ITV, James was a Director and Developer at Fleame.co.uk and Making Cool Ltd, and served as Lead Developer at Rightster, where contributions included the development of the Rightster V2 platform and corporate site. James's earlier roles include Senior Developer at News International, where a Facebook version of the Sun Dream Team Fantasy Football game was created, and Web Developer at IPC Media, leading projects for multiple publications. James's career began in technical support and development at Zoom Telephonics and MCB Digital, where foundational skills in web technologies and project management were established. Education includes study at Salisbury College.