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Niharika Kannepalli is a seasoned marketing professional with extensive experience spanning various roles in marketing management and consulting. Currently serving as the Global Marketing Manager at ITSS since April 2021, Niharika has successfully launched high-profile brands and expanded applications in competitive markets, achieving significant sales increases and user growth. With a strong background in digital marketing, Niharika has enhanced engagement ratios for SMEs and delivered impactful workshops at Birmingham University. Previous roles include Market Research Associate at Euromonitor International, Marketing Communications Consultant at Travely, and Marketing Manager at various organizations, where Niharika implemented strategic marketing solutions that improved brand visibility and consumer engagement. Niharika holds an MBA from Birmingham City University and a B.Tech in Biotechnology from Amity University.