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It's Fresh!

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It’s Fresh! Food Freshness Technology company, delivering freshness solutions to the fresh produce industry, based on consumer-friendly advanced materials innovations. Our discrete It's Fresh! controllers purify the air around perishable produce, inside the pack from field to fork; helping our custo... Read more

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Rob Ward
Chief Executive Officer

Rob Ward

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Adam Edkins
Operations Director
Jon Barfoot
International Sales Director
Justin Creasy
Technical Director
Ron Scherer
Consultant (formerly Senior Sales Director)
Simon Hollingsworth
Financial Director
Eduardo Medina
Representante Nacional
Nicolas Shaw
Marketing Associate