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Christof Haars is an experienced marketing professional currently serving as the Head of Marketing & Partner Management at ITRIS One AG since January 2023, where responsibilities include partner business management. Previously, Christof held the position of Growth Marketing Manager at Boomerang Ideas for a brief period, focusing on lead generation and partner strategy development. From July 2013 to February 2022, Christof was the Head of Product & Service Marketing B2B at Canon Schweiz AG, overseeing product lifecycle management and business development initiatives. Prior experience includes roles at Mettler-Toledo International, Siemens Building Technologies, Canon Europe Ltd., and Canon Schweiz AG, encompassing product management, marketing strategy, and content development across various technology sectors. Christof holds a Diplom (equivalent MSc) in Management, Technology, and Economics from ETH Zürich, completed in 2004.