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Peter Jančok is currently the Head of Data at itrinity, where he oversees the setup and management of Google Tag Manager and Google Analytics 4. Prior to his current role, he served as the Head of Data & Analytics at Performics and gained experience in reporting automation, analytics setup, and data extraction. With a background in accounting at IBM ISC and audit internship at PricewaterhouseCoopers Slovensko, Peter brings a diverse skill set to his current position. He holds a degree in finance, banking, and investment from Ekonomická univerzita v Bratislave.