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Thayer Nagib is an experienced executive with a strong background in digital marketing and technology management. As CEO of Itrends since February 2000, Thayer has successfully translated client requirements into integrated marketing strategies and structured significant SEM campaign budgets, achieving positive ROI. Prior to this role, Thayer served as Messaging and Intranet Administrator at BNP Paribas, where centralization of infrastructure led to enhanced efficiency and cost reduction. Thayer also held various roles as an IT Consultant at HypoVereinsbank - UniCredit Bank AG, contributing to project management and systems analysis for notable clients like Sony and Columbia Records. Thayer's career began at McGraw-Hill as Manager of Information Systems and Technology, focusing on innovative technology solutions. Thayer holds a B.A. in Electronics Engineering from Technical Careers College.