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Alicia García Antón is an experienced communications and marketing professional currently serving as Communications Manager at ITP Aero since October 2017, following a role as Marketing and Communications Specialist at the same company. Previously, Alicia held the position of Marketing and Communications Manager at Bow-Tie from September 2016 to October 2017, focusing on trade marketing, product management, advertising, e-commerce, influencer marketing, public relations, and content management. Earlier experience at Bow-Tie included a role as Marketing & Communications Specialist from July 2013 to September 2016, complemented by a brief stint in communications at TVE in July 2011. Alicia holds a Sustainable Business Models degree from Esade, an Advertising and Public Relations degree from Universidad Rey Juan Carlos, a Music History and Science degree from Universidad Complutense de Madrid, and a Master in Advertising from Creative Advertising School Aula Creativa.