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Jessica Hooper is an experienced professional in customer marketing and brand strategy, currently serving as a CMA Member at Customer Marketing Alliance since January 2024. Prior experience includes roles at Iterable, where Jessica held multiple positions including Senior Customer Marketing Manager and Team Lead for Customer Success, contributing to a cross-channel marketing platform that optimizes various campaign formats. At Dash Hudson, Jessica worked as a Brand Strategist, leveraging visual intelligence for marketing effectiveness. Prior roles also include serving as a Territory Representative for Breakthru Beverage Group and a Social Media Manager at Going Social, where strategic marketing initiatives and content management were key responsibilities. Jessica holds a Bachelor of Business Administration in Marketing from St. Francis Xavier University and participated in an International Exchange Program at Griffith University.