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Harsh Baid is a seasoned finance professional with over 13 years of experience, currently serving as Senior Finance Manager - Trade Marketing & Distribution at ITC Limited since November 2010. In this role, Harsh functions as a business partner for significant projects, leading a large team across seven marketing branches in South India, focusing on data analysis, commercial finance, accounting, and compliance. Prior positions at ITC Limited include Finance Manager and Manager - Corporate Finance, where responsibilities included overseeing commercial operations and consolidating financial plans. Early career experience includes serving as Audit Assistant at Singhi & Co., conducting audits and advisory services. Educational credentials include a Strategic Finance MDP from the Indian Institute of Management, Lucknow, a Chartered Accountant degree, and a Bachelor of Commerce from St. Xavier's College, Kolkata.