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Lisa Smith is an accomplished executive with extensive experience in the travel and tourism industry. Currently, Lisa serves as Managing Director and Chief Operating Officer at ITC Travel Group since March 2020. Prior roles include Managing Director at Inspiring Travel from March 2023 to June 2024 and UK Managing Director at Key Travel. From July 2015 to March 2020, Lisa held the position of Global Customer Experience Director and Operations Director, B2B at dnata Travel Group, overseeing a team of 450 across multiple locations. Previous experience includes Operations Director roles at Gold Medal Travel and Thomas Cook, where Lisa managed significant operational changes and improved efficiencies. Lisa's educational background includes an MBA with distinction from Manchester Metropolitan University.