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Diego Abba has a wealth of experience in the business world, beginning with Procter & Gamble in 1993, where they held the role of Group Manager, Finance. Diego then moved on to Bain & Company in 1998, where they were a Principal. In 2007, they joined Zero9 as Group CFO & Managing Director New Ventures, and later that same year, they became President of Opes International & Company, Inc. In 2008, they took on the role of Vice President Finance, Americas at Activision-Blizzard. In 2013, they were appointed CEO of Sleepy Giant, and in 2015, they became CEO of italist.com. In 2021, they became Founding Partner of PLUS9.

Diego Abba obtained an MBA in Finance & Management from Cornell Johnson Graduate School of Management, an M.A. in Business from Università Ca' Foscari Venezia, and studied Economics at the University of California, Los Angeles.