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Federico Landi has had extensive experience in programmatic sales and management roles. Federico started their career in 2010 as an intern at Italiaonline before moving on to various positions at AdUX, including Sales Account Manager and Sales Manager. Federico then became the Head of Programmatic & Performance, where they were responsible for programmatic solutions and managing relationships with key trading desks. In 2018, they joined Italiaonline as the Head of Programmatic Sales. Additionally, Federico co-founded JFDM International S.A.S in 2011 and held the role of Co-Founder until 2015.

Federico Landi completed their Master's degree in MiMeC - Marketing e Comunicazione from Università Bocconi in 2010. Prior to that, they pursued their undergraduate studies in Marketing e Comunicazione d'Impresa, specializing in Scienze Politiche, Economiche e Sociali, at Università degli Studi di Milano from 2003 to 2008.