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Lara Wruss has extensive experience in business development and exhibition management, currently serving as Business Development PM and Exhibition Manager for the Food&Beverage Division at Italian Exhibition Group Spa since March 2014. Prior to this role, Lara held the positions of Sales Account Expert and worked in the Advertising Sales Team within the same organization. Previously, Lara accumulated valuable experience as a Human Resources Executive at Coop-Service scarl from September 2005 to March 2014, and as an in-store promotion specialist at various advertising agencies from January 1998 to September 2005. Education includes a degree in Economia del Turismo from Alma Mater Studiorum – Università di Bologna and a qualification as an Operatrice Turistica from Stendhal di Milano.