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Franco Bay is the Head of Communication at Italdesign since September 2014. Prior to that, Franco worked as the Chief Press Officer at Maserati from September 2011 to September 2014, and as the Marketing & Communication Manager at Fiat Powertrain in 2010-2011. With a background in brand strategy, communication, and marketing, Franco has experience in managing BtoB marketing activities and press office operations across different regions. Franco holds a degree from the University of Turin in Political Sciences.