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Ermelinda Mascia is a seasoned professional with extensive experience in brand strategy, communication, and digital marketing. Currently serving as the Senior Manager for Brand, Communication, and Digital Marketing at ITA AIRWAYS since October 2021, Mascia previously held similar senior managerial roles at Alitalia Società Aerea Italiana S.p.A. for over two decades, focusing on brand management, customer experience design, and the development of innovative products and services. Mascia's career includes a strong background in strategic marketing and pricing analysis, complemented by early experience in financial analysis and research within various institutions, including Deutsche Bank and the Italian Parliament. Educational qualifications include degrees in Business Economics and Communication Science from Luiss Guido Carli University and Sapienza Università di Roma, respectively.