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Diana Almalakh is an accomplished professional in the digital products and e-commerce sectors, currently serving as Head of Digital Products at Qatar Airways since May 2019, where responsibilities include innovation planning and product experience management across a Booking product portfolio. Prior to this, Diana held multiple leadership roles at Royal Jordanian from 2001 to November 2023, including Director of eBusiness and e-payment & Fraud Prevention, and Director of Digital Transformation, focusing on enhancing online sales through strategic project management and user experience optimization. Diana's career is backed by a Bachelor's degree in Computer Science from the University of Petra, completed in 2000.