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Sze Ming Choi is an experienced product designer and director with a strong background in creative design, product development, and team leadership. At it luggage since May 2022, Sze Ming focuses on identifying design trends and developing structural details in collaboration with overseas offices. As Product Director at HANC design studio since 2019, Sze Ming has established innovative furniture concepts and led a design team to deliver projects within budget and timelines. Previous roles include Art Director at Eastcolight (Hong Kong) Ltd from 2010 to 2019, where Sze Ming managed a research and design team, fostered international client relationships, and executed various design strategies. With earlier experience as Product Officer at IDT Technology Limited and Product Designer at VTech Electronics Ltd, Sze Ming possesses a comprehensive skill set in product planning and design development. Sze Ming holds a BSc (Hons) in Product Design and Analysis from The Hong Kong Polytechnic University.