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Elena Carella is an experienced professional in communication and copywriting, currently serving as a Teacher at IED Istituto Europeo di Design since March 2023, where responsibilities include teaching design communication and conducting workshops on packaging as media. As the Founder and Creative Director of The 6th since January 2014, Elena focuses on strategy, copywriting, and new business development. Previous roles include Creative Supervisor at JWT, Senior Copywriter at DDB, Copywriter at McCann, and Junior Copywriter at Saatchi & Saatchi, where Elena developed skills across major international clients and achieved recognition through awards. Earlier career experience includes roles as Media Planner and Media Planner Supervisor. Elena holds a Laurea in Public Relations, Advertising, and Applied Communication from IULM University, a Master's degree in Creative Writing from ISC, and is pursuing an Executive Master Certificate in Digital Specialization from 24ORE Business School.