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Alexandra Pavlidou has a diverse work experience in the field of marketing and content management. Alexandra started their career at Åhléns AB as a Salesperson and Makeup Artist from November 2007 to November 2009. Alexandra then moved on to Panos Emporio as a Marketing Assistant (internship) from February 2013 to May 2013, where they updated the website, worked on competitor analysis, and created brand presentations, articles, and ad texts. Alexandra joined Nordicfeel.se in September 2013 as a Content Marketer, responsible for the company's social media platforms, creation of content for newsletters and ads, and updating the website with new products, descriptions, and images. Alexandra worked there until December 2016. From January 2017 to the present, they have been working at Youty Group - Nordicfeel, Blush & Eleven as a Content Manager. In this role, they strategically and operationally manages the content of some of the largest beauty websites in the Nordics. Alexandra'sresponsibilities include target audience adaptation, SEO optimization, writing inspiring articles, and analyzing data in Google Analytics. Alexandra also managed communication for four perfume launches in collaboration with TV personality Bianca Ingrosso and influencer Linn Ahlborg. Alexandra is currently a Marketing Coordinator at IST Group starting from April 2023.

Alexandra Pavlidou's education history is as follows:

- In 2015, they attended Berghs School of Communication for a brief period and focused on Content Marketing.

- In 2013, they studied Digital bildbehandling (Digital Image Processing) at Jönköping University.

- Also in 2013, they completed a course called "Webbredaktörens arbete" (Web Editor's Work) at Karlstad University.

- From 2009 to 2012, they attended Halmstad University and obtained a Bachelor's degree in Medie– och kommunikationsprogrammet (Media and Communication Program).

- In 2007, they briefly attended the International Makeup Center, though no specific degree or field of study is mentioned.