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Pavla S. Weber Petterson is an accomplished marketing professional with extensive experience in digital marketing and customer engagement. Currently serving as the Director and Global Head of Digital Marketing & MarTech at ISS A/S since May 2017, Pavla has successfully implemented digital customer engagement programs across over 30 countries, enhancing the digital experience for key global accounts. Prior roles include Senior Global Customer Engagement Manager, Global Marketing Manager, and Content Marketing Manager at ISS, where Pavla pioneered the globally recognized Account Based Marketing approach. Previous positions at Publicis Sapient, Leadmill, Komfo, and CSR Fonden contributed to a robust background in content marketing, lead generation, and event management. Pavla holds a Master of Science in Economics and Business Administration & International Marketing and a Bachelor of Business Administration in Marketing/Marketing Management from Aalborg University, along with a background in Business English and Communication from Marymount Manhattan College.