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Susan Larson has extensive experience in the field of research and strategy, having worked in various roles such as Director, Associate Director, VP of Client Services, Senior Research Manager, Study Director, and Project Manager. With a background in Marketing from Xavier University, Susan has managed a variety of market research projects, collaborated with clients to determine business needs, developed research plans, overseen project management phases, and provided guidance to less experienced staff. Susan's expertise lies in managing custom marketing research studies, qualitative and quantitative research, respondent engagement, and ensuring research objectives are met for both internal and external clients.