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Samia Ali is an experienced retail professional currently serving as the National Retail Manager at iSmash since September 2020. Previously, Samia held various managerial positions across notable companies, including Area Sales Manager at iSmash and Retail Manager at SODA - School of the Digital Age. Samia's career also includes roles such as General Manager at Dixons Carphone and NSO Talent Acquisition Manager at Connected World Services. With a long-standing tenure at Dixons Carphone, Samia progressed through the ranks, taking on positions such as General Branch Manager and Territory Customer Experience Manager. Samia's early career featured a role as Brand Manager at TOPSHOP TOPMAN. Samia completed education at Ricards Lodge High School, earning 9 GCSEs.