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Edda Hermannsdóttir is the Executive Director of Marketing and Communications at Í�������Ի�������԰쾱 since June 2015. She leads a team focused on strategic and data-driven decisions to ensure consistent communication with customers and employees. She has also held roles as Chairman of the Board at UNICEF, Board Member at various organizations, and was previously a TV host at RÚV. Edda holds a Program for Management Development degree from IESE Business School and studied at Háskóli Íslands and Menntaskólinn á Akureyri.