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Tom Reding is a seasoned digital and ecommerce leader with extensive experience across various sectors. Currently serving as Founder and Principal Consultant at Halloway since January 2024, Tom also holds the positions of Chairman and Non-Executive Director at Inkpact and Advisory Board Member at Islandbridge. Previously, Tom contributed to BrewDog as Chief Digital Officer and Group Digital Director, overseeing ecommerce and digital marketing initiatives. Tom's expertise further extends through significant roles at Red Bull Media House, BBC Worldwide, and BBC, where Tom led numerous innovative projects in digital storytelling and interactive content. Tom's educational background includes a Master of Science in Digital Production from the University of Brighton.