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Adam Rice is a seasoned entrepreneur and fitness industry leader with extensive experience in franchise development. As Co-Founder and Managing Partner of the Relentless BrandsĀ® franchise platform since October 2023, Adam Rice plays a crucial role in expanding innovative business opportunities. Previously, as Founder and CEO of ISI Elite Training Franchise since August 2011, Adam Rice has established the brand as the #1 emerging boutique fitness franchise in America, successfully franchising the concept in 2019 and currently overseeing 25 open locations across 12 states. Adam Rice earned a Bachelorā€™s Degree in Sport and Fitness Administration/Management from Coastal Carolina University in 2011.