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Keunyung Hur has extensive work experience in marketing and brand management. Keunyung is currently serving as the Head of Brand Marketing, Asia at Isentia since 2022. Prior to this, they worked as a Senior Marketing Manager at Oracle from 2019 to 2021, and as a Senior Marketing Manager at Red Hat from 2018 to 2019. Keunyung also held the position of Senior Event Manager at SAP from 2017 to 2018. Keunyung Hur's earlier work experience includes being a Brand Marketing Manager at Samsung Electronics from 2008 to 2016, where they managed multi-million dollar marketing budgets and led global brand positioning initiatives. Keunyung started their career as a Marketing Intern at KOTRA Silicon Valley in 2007, working on marketing strategies and conducting market research. Keunyung Hur also served as an Assistant Brand Manager at Mint Trading from 2003 to 2005, where they developed go-to-market strategies and executed PR campaigns.

Keunyung Hur attended the Hankuk University of Foreign Studies from 1998 to 2003, where they obtained a Bachelor of Arts (B.A.) degree in English Literature. Keunyung later pursued their Master's degree in Public Relations/Image Management from the University of North Carolina at Chapel Hill, graduating in 2008.