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Michael Urquidi II is a seasoned digital marketing professional currently serving as Digital Marketing Manager and Senior Digital Marketing Specialist at Irvine Company Apartments since May 2022. In this role, Michael develops and executes email marketing campaigns, manages Salesforce Marketing Cloud configurations, oversees online listings, and coordinates paid media initiatives. Prior experience includes serving as Email Marketing Specialist at Fisker Inc, where Michael achieved the company’s highest email engagement rates, and as Marketing Coordinator at Evolus, focusing on asset management and web development. Additional experience includes roles at LPA, Inc., GSA, and Surfrider Foundation, where Michael honed skills in project management, marketing operations, and customer engagement. Michael holds a Bachelor of Business Administration in Marketing from San Francisco State University.