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Michelle Y. is a skilled marketing professional with extensive experience in demand generation and campaign management. Currently serving as a Senior Demand Generation Analyst at Ironclad since September 2021, Michelle previously held roles including Demand Generation Analyst at Ironclad, Marketing Campaign Consultant at Amper Technologies, and Marketing Coordinator at UrbanBound. At UrbanBound, a pioneer in tech-driven relocation management, Michelle focused on enhancing employee experiences. Early in the career, Michelle gained valuable insights into social media strategies as a Social Media Intern at Wafflejack, achieving a significant increase in Instagram followers, and as a Social Media Marketing Intern at Van Gordon Group, where Michelle executed campaigns generating over 5 million impressions. Michelle holds a Bachelor of Arts in International/Global Studies from The Johns Hopkins University and has further education from East China Normal University.