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Justin Kral is a seasoned professional in user experience and e-commerce, currently serving as Senior Manager of User Experience at iRobot since September 2021, with expanded leadership responsibilities over global owned channels, web, eCommerce, and CRM from August 2023. Prior to this role, Justin was a Principal UX Designer for Ecommerce at Crocs, where responsibilities included global UX management and e-commerce growth initiatives. Previous positions include Senior User Experience Designer at Mattel, where a dual focus on profitability and customer-centricity was emphasized, and various roles in web development and UX design across companies like Ipswitch, Shoutlet, and the University of Wisconsin-Madison. Justin holds an MBA from the Gies College of Business at the University of Illinois Urbana-Champaign and a Bachelor of Science in Cognitive Psychology and Computer Science from the University of Wisconsin-Madison.