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John Trefethen, MFA has worked in a variety of roles in the field of marketing and digital media since 1993. In that year, they founded Trefethen Studios, a digital media education, photography, and design business. From 2003 to 2008, they were an Instructor of Record and Photography Curriculum Developer at San Jose State University. In 2005, they became the Chief Marketing Officer for James Allyn Company, where they were responsible for brand and content development, web site traffic growth, web site UI, advertising revenue, brand positioning and design, color management, digital photography education, and digital photographic application training. From 2008 to 2011, they worked as a Market Development Manager and Senior Marketing Communications Specialist at Carl Zeiss Meditec. From 2011 to 2017, they held various roles at Topcon Healthcare, including Vice President of Global Marketing & Product Design, Global Head of Marketing, and Senior Director Product Marketing. From 2020 to 2022, they were Chief Marketing Officer at Heru. In 2022, they became Co-Founder/Partner at The Altitude Group and Chief Marketing Officer at Radius XR.

John Trefethen, MFA began their educational career in 1989, when they earned a Standard Diploma from Foothill in the field of Future Thinker. In 2000, they earned a Bachelor of Arts - BA from Humboldt State University in Communication and Media Studies, as well as a BA in Design and Photography. In 2002, they earned an MFA from San Jose State University in Business, Management, Marketing, and Design.