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Liz Rowen has over 20 years of experience in marketing and brand management. Liz is currently the Head of Marketing at Irish Life Health, where they are responsible for ensuring customers and potential customers have access to health insurance that supports their well-being. Prior to this, Liz worked at Aviva plc as the Head of Health Marketing, overseeing direct-to-consumer marketing for their health insurance business in Ireland. Liz also held the position of Consumer Marketing Manager at Aviva. Before joining Aviva, Liz worked at GlaxoSmithKline as the Marketing Director for Healthcare, where they developed strategies and communication plans for the consumer healthcare portfolio. Liz held various roles within GlaxoSmithKline, including Marketing Manager for Oralcare, Senior Brand Manager for Lucozade, and Brand Manager for Ribena. Liz began their career at Danone Group as a Senior Brand Manager.

Liz Rowen completed a Bachelor of Business Studies (BBS) degree in Marketing from Dublin City University from 1991 to 1993. Prior to that, they obtained a Diploma in Marketing from Technological University Dublin from 1988 to 1991.