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Matt Davies is a seasoned professional with extensive experience in business analysis and digital marketing, currently serving as a Senior Business Analyst, Marketing Operations Business Partner, and Digital Marketing Project Lead at IRIS Software Group since October 2021. Prior to this role, Matt worked at Yell as a Knowledge Base Project Manager and Digital Relationship Manager, where key responsibilities included leveraging analytics tools to enhance client investment returns and reduce churn through strategic marketing solutions. At Waterlogic UK & IE, Matt held the position of Retention Manager, focusing on customer relationships and conflict resolution. Earlier roles in customer service and sales at Mercure Hotel and other establishments further honed Matt's skills in customer engagement and product promotion. Matt earned a Bachelor's degree in Business Management from Staffordshire University.