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Chong Oi Lin is a seasoned marketing professional with over 20 years of experience in various leadership roles across prominent organizations. Currently serving as the GM of Marketing and Corporate Communications at IRIS Corporation Berhad since June 2012, Chong specializes in developing comprehensive marketing strategies, enhancing brand positioning, and providing vital support for corporate branding across divisions. Previous roles include Marketing Manager at the Asian Institute of Finance, where Chong implemented synergistic branding initiatives, and Regional Advisor at Shell, focused on recruitment marketing and employer branding in the Asia-Pacific region. Chong began a career in logistics at Maersk Logistics and held a consultant position at Parkson Group. Chong holds an MBA and dual bachelor's degrees in Business Administration and Psychology from the University of Maine.