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Amaury Laparra has held a variety of roles in a range of companies since 2012. In 2012, they were the Head of Business Development & Communication at Stories Design. From 2013 to 2017, they were the Strategy & Business Development at WORKSHOP Agency (Venise Group). During this time, they also co-founded Playlib project. In 2017, they took a 265-day tour around the world, during which they observed new retail concepts and learned Spanish. From 2018 to 2020, they held roles at IAE Gustave Eiffel as an Intervenant - Suivi de la performance commerciale, at EIML Paris as a Professor for the "Retail & Digital client experience" program, and at Class'croute as the Responsable de secteur commercial IDF & Ouest. In 2019, they were the National Sales Account Manager and Partner Sales Representative at GoCater (fermeture Covid). Since 2020, they have been the Account Manager CRM at iRaiser.

Amaury Laparra completed a Bachelor's degree in Economics from Lycée Saint-Jean Hulst / Versailles between 2003 and 2006. Amaury then went on to obtain a Master's degree in Audit Expertise, Master 2 Communication & Stratégie from ESSCA Ecole de management between 2006 and 2011. During 2010, they also completed a Semestre académique in Marketing & Communication from ESAI Business School of Shanghai.