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Reetika Gupta is a seasoned consultant with extensive experience in the pharmaceutical industry, currently serving as a Senior Consultant at IQVIA since May 2021. With a strong background in sales force effectiveness and go-to-market strategy, Reetika has previously held roles at Eli Lilly and Company as an Associate Consultant and at WNS Global Services as a Lead Business Analyst, where responsibilities included analyzing large datasets and evaluating sales force performance. Earlier career experiences include analyzing currency derivatives at India Infoline Ltd. Reetika holds an MBA in Finance from Maharaja Agrasen Institute of Technology and a Bachelor's Degree in Commerce from Kirori Mal College, University of Delhi.